My inner 7th grader is screaming about this post, as you should too. Recently, I fell into one of my favorite collaborations in a long time. While the Vetements X Juicy Collab might have put quite the dent in my wallet (still though…so damn cute), Urban Outfitters came through and saved the day.
Let me just start by reiterating how stoked I was for this shoot; the nostalgia for a brand I was OBSESSED with back in the day was boiling. I went the whole nine yards to best channel who I was then, from heavy black under-eye liner to over-sized hoops, and of course my Juicy tack suit.
I think Juicy is a great example for brands out here who have experienced a fad and loss. They completely rebranded themselves and found a way to come back and conquer the game, strategically focusing on capturing the millennial heart with their inspired “Track is Back” campaign, which featured Instagram’s “it girls”. Doing so, they created buzzworthy news and reminded us that classics never truly fall off. Along with collaborations and new campaigns, I am excited to see where this new era takes them from a business standpoint.
The first look I am wearing is a black Juicy x UO track suit, paired with black rhinestone hoops and my new Riccardo Tisci dunks from his most recent collaboration with Nike.