Juicy X UO part 2

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My inner 7th grader is screaming about this post, as you should too. Recently, I fell into one of my favorite collaborations in a long time. While the Vetements X Juicy Collab might have put quite the dent in my wallet (still though…so damn cute), Urban Outfitters came through and saved the day.

Let me just start by reiterating how stoked I was for this shoot;  the nostalgia for a brand I was OBSESSED with back in the day was boiling. I went the whole nine yards to best channel who I was then, from heavy black under-eye liner to over-sized hoops, and of course my Juicy tack suit.

I think Juicy is a great example for brands out here who have experienced a fad and loss. They completely rebranded themselves and found a way to come back and conquer the game, strategically focusing on capturing the millennial heart with their inspired “Track is Back” campaign, which featured Instagram’s “it girls”. Doing so, they created buzzworthy news and reminded us that classics never truly fall off. Along with collaborations and new campaigns, I am excited to see where this new era takes them from a business standpoint.

This is the second look to the Juicy Couture x Urban Outfitters collaboration editorial. I’m wearing an oversized Juicy sweater-dress that I paired with black skinny denim and a platform chunky heel from La Moda. I’m currently really into platforms, and not just because of the height they give, but because they’re actually really comfortable. Balenciaga, Marc Jacobs and Gucci are my current platform crushes.

Hoodie: Juicy Couture x Urban Outfitters

Denim: Mango

Platform Heel: La Moda

Photos: @yeahokayali

For more on OSS keep up with our Instagram and Facebook page.

Anaa

Juicy Couture x Urban Outfitters

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My inner 7th grader is screaming about this post, as you should too. Recently, I fell into one of my favorite collaborations in a long time. While the Vetements X Juicy Collab might have put quite the dent in my wallet (still though…so damn cute), Urban Outfitters came through and saved the day.

Let me just start by reiterating how stoked I was for this shoot;  the nostalgia for a brand I was OBSESSED with back in the day was boiling. I went the whole nine yards to best channel who I was then, from heavy black under-eye liner to over-sized hoops, and of course my Juicy tack suit.

I think Juicy is a great example for brands out here who have experienced a fad and loss. They completely rebranded themselves and found a way to come back and conquer the game, strategically focusing on capturing the millennial heart with their inspired “Track is Back” campaign, which featured Instagram’s “it girls”. Doing so, they created buzzworthy news and reminded us that classics never truly fall off. Along with collaborations and new campaigns, I am excited to see where this new era takes them from a business standpoint.

The first look I am wearing is a black Juicy x UO track suit, paired with black rhinestone hoops and my new Riccardo Tisci dunks from his most recent collaboration with Nike.

Zip-up: Juicy X UO

Track Pants: Juicy X UO

Sneakers: Nike x Riccardo Tisci

Photos: @yeahokayali

For more on OSS keep up with our Instagram and Facebook page.

Anaa

Authenticity

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Staying true to one’s own style is something I often see people having difficulty with, and when you add fame, followers and likes to the mix, things can get complicated. It seems to me that oftentimes (but not always) style bloggers tend to lose their panache or who they are because of the plethora of free product thrown at them. It’s hard to stay authentic, especially while being influenced by the basically constant waves of information we are barraged with in the 21st century. Who is doing what or what celebrity is wearing the newest Gucci bag? It’s a lot to keep up with. I say fuck all that and just do you.

Over the past year I’ve realized that I can be my own worst critic. If that’s the case, then why should I care? My work is a reflection of me and I shouldn’t have to change or mask myself for the benefit of anyone else. Yes, at times I wish that my authenticity would read to my viewers and sit well with them. Isn’t that the ultimate goal? I know that if I take a simplistic route it would probably get more attention, but that is not what Our Second Skin is about. Our Second Skin is all about embodying who you are while taking risks. I can look at something I styled a year ago and despise it but to me that is beautiful, because it shows growth and development.

Don’t get me wrong, this doesn’t mean I don’t appreciate working with other brands, in fact I dig it; any opportunity to showcase my work is always something I look forward to. My only requirements is for there to be a harmonious blend between the two parties working together: it has to be meaningful, and it has to be authentic. The marriage of business between two partners who have nothing to do with each other makes no sense to me. So to my dedicated followers reading this, don’t worry I won’t be endorsing flat tummy tea anytime soon.

Despite the negativity the word “blogger” has attached to it, I can assure you my credibility and sense of self will never be lost throughout the process. This is not just a hobby of mine. This is everything; fashion, trends and styling has consumed my life in the best possible way. This look is something I put together with ease, and came together quite organically.  I happened to be lounging around at my friend’s apartment and we both had this sudden urge to shoot, moral of the story is that sweatpants and hoodies are chic! Put a statement piece on top or some dope kicks and you are set. With the right attitude, sometimes that’s all it takes. Embrace your second skin.

Hoodie: H&M

T-Shirt: Supreme

Track Pants: Kappa

Trainers: Chanel

Photos: Skye Jones

For more on OSS keep up with our Instagram and Facebook page.

Anaa

Thouqi

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As a fashion enthusiast, branching out to different brands and learning about fashions from a worldly point of view is vital to me. Maybe I can say this because of my diverse background or eagerness to learn. I recently came across Thouqi, a Middle Eastern brand that buys from designers all over the world, especially the Middle East. They do a beautiful job in curating their selection and pieces by studying what’s trending. If you don’t immerse yourself into things other than your norm, you will always be safe. As a fashion influencer if I’m anything but safe with my style I feel comfortable, especially in New York City. It seems to me in New York everyone jumps onto one bandwagon and rides that out until it hits its peak, I can assure that will never be the case for me. Moral of the story is branch out and try new brands, styles, trends, even if it’s not for you at least you can say you’ve tried.

Two-piece: Thouqi

Trainers: Chanel

Photos: Skye Jones

For more on OSS keep up with our Instagram and Facebook page.

Anaa